Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

Consumer Email, Mobile and Social Behaviors and Attitudes

Drawing on recent consumer research from The Relevancy Group we will detail email, mobile and social behaviors and attitudes.  Learn what compels consumers to interact with brands across channels and the expectations they have for these experiences. 

Questions that we will answer in this webinar:
•    What consumer behavior trends should influence mobile marketing strategies?
•    Is email still a pervasive communication tool and if so are millennials utilizing it?
•    Which tactics do marketers need to utilize to improve the customer experience?
•    How are consumers engaging with social networks and which do they spend more time on than others?
•    What influences consumers to follow brands on social networks?

• David Daniels, CEO & Founder - The Relevancy Group
• Nicholas Einstein, VP of Research - The Relevancy Group

The Email Individualization Imperative

The Return on Email Marketing Maturity