Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

The Email Individualization Imperative



Today, largely due to advances in the application of AI and machine learning technology in email, marketers can now leverage customer, contextual, and real-time data signals to effectively and efficiently drive email marketing messages to segments of one, at scale.

Based on recent research by The Relevancy Group sponsored by OneSpot, we will examine:

•    The impact of personalized mailings on  email response rates
•    The amount of time organizations dedicate to the human curation of content personalization, and strategies you can put in place to up-level to more strategic work
•    The improvements marketers can expect to see when utilizing AI and machine learning in their email marketing programs

Speakers:
• Nicholas Einstein, VP of Research - The Relevancy Group
• Damian Borichevsky, SVP Customer Success & Business Development at OneSpot

All registrants will receive a recording of the webinar and a copy of the research report

Planning for Marketing Innovation

Consumer Email, Mobile and Social Behaviors and Attitudes