All tagged attribution

Join The Relevancy Group as we discuss our latest ESP Buyer's Guide. Published on April 24th, The Relevancy Ring – ESP Buyer’s Guide 2019, Enterprise Edition covers market trends, marketer aspirations, challenges, and the most important features as well as considerations when selecting an ESP. On this webinar, we will review the nine participating ESPs and discuss their solutions and how they compare. The ESPs reviewed include Adobe, Bluecore, Cheetah Digital, iPost, MessageGears, Sailthru, Salesforce Marketing Cloud, Selligent Marketing Cloud, and Zeta Global.

Join The Relevancy Group as we discuss new research on measurement and attribution sponsored by Zeta Global. The research features new survey results on the importance of response attribution and the challenges marketers face. Join this webinar to learn how marketers are measuring campaign results across channels and explore a deterministic measurement framework that could help you more efficiently tie marketing efforts to business results.

Featuring new research by The Relevancy Group, sponsored by Branch, BrightWave, and Moloco we explore what is necessary to deliver effective mobile experiences via email. In December of 2017, The Relevancy Group conducted research on the mobile usage, preferences, and habits of over a thousand US consumers, and the results illustrate the need for brands to laser focus their mobile efforts.