Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

In this research, conducted by The Relevancy Group and sponsored by Zeta Global, we explore using Artificial Intelligence to power Person Based Marketing.

Join the webinar to learn:
●    How has the customer experience changed to make person-based marketing more acceptable?
●    How is AI (Artificial Intelligence) being utilized for personalization and how confident are marketers in these machine  learning capabilities?
●    What data is necessary to optimize AI in personalization?
●    What are the steps to improve personalization sophistication, develop individualized experiences and leverage AI?
●    What is the revenue upside of using AI personalization over human curated personalization?

• David Daniels, CEO & Founder - The Relevancy Group
• Nicholas Einstein, VP of Research - The Relevancy Group
• David Schey, SVP Customer Experience - Zeta Global

Register to learn how to improve the customer experience

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