Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

Customer Data Platforms: Understanding the Landscape and Defining Use Cases



Fresh on the heels of The Relevancy Group's 2018 CDP Buyer's Guide, we’ve brought together data-driven research and marketing experts to explore key findings of the report in our upcoming webinar. We’ll also dive into why and how marketers across various verticals leverage Customer Data Platforms to drive positive customer experiences.

Listen and learn:

● What exactly is a CDP, and what isn't?

● Why are marketers embracing CDPs?

● What data sources do marketers typically integrate with their CDP?

● How has CDP impacted businesses already?

● Who manages the CDP and what does it involve?

Speakers:

• David Daniels, CEO & Founder - The Relevancy Group

• Nicholas Einstein, VP of Research - The Relevancy Group

• Steve Zisk, Sr Product Marketing Manager - RedPoint Global

Register to watch the webinar.

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