Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 



Join The Relevancy Group as we discuss our latest ESP Buyer's Guide. Published on April 24th, The Relevancy Ring – ESP Buyer’s Guide 2019, Enterprise Edition covers market trends, marketer aspirations, challenges, and the most important features as well as considerations when selecting an ESP. On this webinar, we will review the nine participating ESPs and discuss their solutions and how they compare. The ESPs reviewed include Adobe, Bluecore, Cheetah Digital, iPost, MessageGears, Sailthru, Salesforce Marketing Cloud, Selligent Marketing Cloud, and Zeta Global.

Speakers:

David Daniels - CEO and Founder, The Relevancy Group

Nicholas Einstein - Chief Research Officer, The Relevancy Group

Measurement & Attribution - Exploring the Deterministic Approach