Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

Measurement & Attribution - Exploring the Deterministic Approach

Join The Relevancy Group as we discuss new research on measurement and attribution sponsored by Zeta Global. The research features new survey results on the importance of response attribution and the challenges marketers face. Join this webinar to learn how marketers are measuring campaign results across channels and explore a deterministic measurement framework that could help you more efficiently tie marketing efforts to business results.


David Daniels - CEO and Founder, The Relevancy Group

Nicholas Einstein - Chief Research Officer, The Relevancy Group

Pavan Korada - VP, Data Science & Analytics, Zeta Global

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