Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

The Value of Data Appending

Join The Relevancy Group as we discuss new research on data appending sponsored by Webbula. The research features new survey results on the adoption of data appending and marketer budgets. Join this webinar and learn how marketers are using data to enrich their customer profiles to improve segmentation, targeting and optimize results.


David Daniels - CEO and Founder, The Relevancy Group

Jeanniey Mullen - CMO and Principal Analyst, The Relevancy Group

Steven Wagner - Senior Marketing Manager, Webbula

Measurement & Attribution - Exploring the Deterministic Approach

Reaching Subscribers Beyond the Inbox