Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

How to Improve Customer Engagement Across the Lifecycle from Anonymous to Known



The webinar will review the most recent research from The Relevancy Group, a project sponsored by RedPoint Global.  Attend this webinar and learn about the merger of Martech and Adtech, Madtech.

Organizations looking to provide relevant and contextual experiences across the customer lifecycle must have a solid understanding of their customers from anonymous to known. Those who are able to effectively manage the wide variety of data sources required to drive these experiences are being rewarded with higher response rates and revenue attribution. The convergence of martech and ad tech now  provides this opportunity. Join  David Daniels, CEO and Founder of the Relevancy Group and Patrick Tripp, VP of Product Strategy at RedPoint Global to learn how to bridge customer insights and extend audiences across digital and traditional channels.

Join the webinar to learn:
•    Research from the Relevancy Group that shows key marketing priorities as it pertains to customer identity
•    The role that Customer Engagement Hubs play and the key differences and synergies with Data Management Platforms (DMPs)
•    Solution strategies and tactics that will help marketers address the convergence of martech and adtech for optimized engagement

Email Acquisition in 2018: An exploration of strategies and tactics to employ

Revolutionizing Email: Using New Technology to Increase Engagement, Loyalty, and ROI