Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

Revolutionizing Email: Using New Technology to Increase Engagement, Loyalty, and ROI



The webinar will review the most recent research from The Relevancy Group, a project sponsored by MessageGears.  Attend this webinar and learn about Hybrid ESPs

As an enterprise email marketer who wants to maximize the ROI for your campaigns, you know as well as anyone the challenges of B2C email today. Copying your data in chunks is inefficient and unreliable at scale. It's costing you precious time, money, and conversions. You want to raise your game, but you're not  sure of the best solution.

The primary goal of Hybrid ESPs is to take your email program from "good enough" to world class. Recent research from The Relevancy Group — sponsored by MessageGears — shows why Hybrid is the best solution for handling the immense data complexity of enterprise organizations while still delivering cutting-edge market sophistication and the ability to send true real-time campaigns at a practically unlimited scale.

Speakers include:
David Daniels - CEO & Foudner, The Relevancy Group
Nicholas Einstein - VP of Research & Principal Analyst, The Relevancy Group
Roger Barnette - CEO, MessageGears

How to Improve Customer Engagement Across the Lifecycle from Anonymous to Known

The Value of Services When Implementing People-Based Marketing