Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

The Value of Services When Implementing People-Based Marketing



The era of People-Based Marketing has begun.  Join this webinar and learn about the tactics and strategies necessary to optimize People-Based Marketing. Based on The Relevancy Group research the webinar addresses:

•    The necessity of People-Based Marketing
•    The role and methods of identity management
•    How services and targeting individuals can meet marketer priorities
•    How  People-Based Marketing applies to email marketing
•    The necessary infrastructure components
•    Understanding the organizational and measurement implications of People-Based Marketing
•    The role of services
•    Investigating results and the value of People-Based Marketing

Speakers:
David Daniels – CEO & Founder, The Relevancy Group
Nick Einstein – VP of Research, Principal Analyst, The Relevancy Group
Kara Trivunovic - VP & General Manager, Digital Solutions, Epsilon

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