Join The Relevancy Group and hear from the authors of "The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing." This new research dicusses the intersection of Martech and Adtech, what TRG refers to as Madtech. We will discuss Data Management Platforms (DMPs) their role in People-Based Marketing. We will answer the following questions:
- What is driving Madtech adoption
- What impact are DMPs having on makreting results
- What are the orginzational challenges to implementing an DMP?
- Which industries are adopting DMPs and how high of a priority are they?
Peggy Reinders - Principal Analyst, TRG
Ross Rubin - Director of Research Development, TRG
Nick Einstein - VP of Research, TRG