Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

Machine Learning Demystified: Applying Predictive AI

This free research details machine learning, specifically personalization artificial intelligence. Is it better for human's to craft personalization or machines?  If machines win then what is the role of the marketer?  This webinar looks at which machine learning personalization technologies are being utilized. The Relevancy Group examines the finanical impact of these methods and the role of services in implementing such personalization techniques.

We will address these topics: 
- Machine Learning/Personalization Artificial Intelligence Challenges
- Data Utilized For Predictive Modeling
- Personalization Tactics That Drive Business Results by Curation Type
- Monthly Email Marketing Revenue – Human- vs. Machine-Curated Content

Presenters Include:
David Daniels - CEO & Founder of The Relevancy Group
Nick Einstein - VP of Reserach, Principal Analyst - The Relevancy Group
Andrea Orvis Holden - Director of Strategy Zeta Global

The Return on Email Marketing Personalization, The ROI

The Relevancy Ring - ESP Buyer's Guide, 2017; Everything about ESPs