Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. 

The Return on Email Marketing Personalization, The ROI

David Daniels
, Executive Survey, People Based Marketing, ROI, Personalization, Machine Learning/AI

The Relevancy Group and OneSpot are launching groundbreaking new research that examines the role of personalization in email marketing programs, and the business impact of increased relevance.

We address:
•    The email marketing landscape
•    The roles & goals of email personalization
•    The business impact of personalization initiatives
•    Pragmatic advice for getting started

Presenters  include:
•    David Daniels - CEO & Founder of The Relevancy Group
•    Nick Einstein - VP of Research + Principal Analyst - The Relevancy Group
•    Damian Borichevsky - SVP, Customer Success + Business Development - OneSpot

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